Brand Pyramid DESIGN
As a critical part of the Brand Identity, the Brand Pyramid is a representational framework that answers fundamental questions about a brand and market positioning. View All Terms
Related Terms Brand Assets DESIGN
A package that includes all the logo's or visual assets required to recreate a brand.
Brand Colors DESIGN
The colors associated with the brand.
Brand Identity DESIGN
The way a brand wants to be seen in the eyes of the public.
Styleguide DESIGN
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience.
For digital product, services and experiences - Typography must be responsive to match the Google Material Design breakpoints.
A styleguide is synonymous with brand book or brand styleguide.
Visual Brand Identity (VBI) DESIGN
The combination of the styleguide and brand identity.
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