Brand Book DESIGN
A document, which is also known as a styleguide or brand styleguide, that sets specific guidelines for the use of brand asset to re-create a brand identity across all internal or external communications. View All Terms
Related Terms Brand Assets DESIGN
A package that includes all the logo's or visual assets required to recreate a brand.
Brand Guidelines DESIGN
A set of strategic rules to recreate a brand identity for all internal and external communication that often come as part of a Brand Book, Brand Styleguide or Styleguide.
Brand Identity DESIGN
The way a brand wants to be seen in the eyes of the public.
Styleguide DESIGN
A brief document that details and contains the brand assets, colors, and typography for a brand, product, service or experience.
For digital product, services and experiences - Typography must be responsive to match the Google Material Design breakpoints.
A styleguide is synonymous with brand book or brand styleguide.
View All Terms
